With social media, it’s not enough to just show up. It’s what you do once you log on that matters. Something best informed by business experience – yours leveraged by mine.
Yours, because social media success starts with a strategy that draws upon what you know best: You, your products, your company, your customers, your industry, and/or your competitors. All of it.
Mine, because I bring to the table more than social media best practice training certificates, although I hold three recent ones.
Social Media Training
People often ask me where to get the best social media training. In truth, I can’t point to one source to learn what I now know. Nor can I promise that someone else will get what I got out of all three combined.
Just like you can’t tell your new hire where to buy what you know about business.
Everything I learned from those certificate programs, other online training I’ve taken, and even a new webinar I might have just listened to this morning has been digested within the context of business, marketing, writing, and client management skill sets I’ve honed throughout my career. A career that officially began with more than ten years as a New York bank Fortune 750 Corporate Client Manager and spans through my most recent social media interaction.
In many ways, my social media training just helped connected dots on my resume:
► Corporate Finance Client Manager
► Small Business Owner/Entrepreneur
► Not-for-Profit Community Communications Leader
► Business professional who Blogs
► Freelance Journalist, Newspaper Columnist and Contract Editor
My work has always been about combining business and marketing with communication. Social Media just allows me to connect the dots. And… it’s fun.
Learn more details about this experience on my Linkedin Profile at www.linkedin.com/in/robinsfox. Read the fine print and you’ll also see that I hold an Economics Degree from the University of North Carolina at Chapel hill. Go Heels!
It’s Business Social Media. “Business” experience matters.
What you really need to know about me as a social media resource for you, though, is this:
I’m a life long learner passionate about social media and inbound marketing who’s lurched herself ahead on the new media learning curve through education, personal engagement and client work.
I have social media expertise, but it’s not the real reason you should hire me.
Strategy is Everything.
The reason to hire me is that I know how to use that social media knowledge. My pre-social media business experience makes me better able to understand your specific business challenges, goals, industry sensitivities and resource tradeoffs.
Information critical to help create and execute an effective social media strategy for you and your business.
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